UPDATE: AllThingsD/WSJ provides some perspective. Appears it’ll be more like a satellite event. Still uncommon for China, but the clarity from Paczkowski, who’s really tuned in to Apple intel, is very helpful in putting things in proper context. http://allthingsd.com/20130904/apple-will-hold-satellite-iphone-events-in-beijing-berlin-and-tokyo/?mod=tweet&source=email_rt_mc_body&app=n
A good solid story might’ve just gotten even better.
Not far behind the Cupertino Town Hall intro of what pretty much has to be the new iPhones is an event in Beijing according to several Apple news sources.
That’s right, a separate iPhone event.
With the same invite design (just in Chinese).
Less than a day after the Cupertino event.
Something Apple has never done before.
In a country where certification procedures usually prevent Apple from selling iPhones for at least several weeks after they first go on sale elsewhere in the world.
In a country where Apple already has a carrier relationship with China Telecom and China Unicom and apparently never felt the need to have any events remotely like the one being reported on.
In a country where a certain supermassive carrier almost entirely without LTE and without any support for iPhones in its proprietary TD-SCDMA network solution somehow has 15M unsupported iPhones presumably suffering with painfully slow 2.5G EDGE data as of March 2012.
In a year where Apple is poised to make some of the boldest moves yet in the “lower-cost” smartphone space.
The only sure thing is that there are no sure things, but in business generally, as with technicals, some setups look a lot more compelling than others.